For functional medicine, chiropractic, physical therapy, and wellness practices

AI growth for
health and wellness
practices.

We put AI on the work that drains you.
We build the authority that gets you found.
We make the moves that actually grow revenue.

AI growth for health and wellness. Not an agency. An AI growth partner. AI and automation do the heavy lifting, a strategist who took thirty six products to market runs the plays.

My team and I build it.
Your system runs while you sleep.

40M
People ask ChatGPT a health question every day
88%
Health questions that now return an AI answer, not just links
1 in 3
US adults who have used AI for health information
OpenAI 2026 · BrightEdge 2026 · Pew Research 2026
01 / What it costs

It waits until Sunday.

The follow up. The intake. The reminders. The one report you actually trust. All of it waits for a free hour, and you do not get free hours. So the lead that came in Tuesday gets called back Monday. By the time you call, they have booked somewhere else.

What it costs you
Invisible.

Ads run and the follow up never goes out. Leads sit. Nobody outside the building sees the work you actually do. It is not neglect. Being visible now takes a site, listings, reviews, video, and answers an engine can quote, and that is more work than any one person has hours for.

What it costs the practice
You are
the ceiling.

The business grows to the size of your calendar and then it stops. You did not build it to run at the speed of your worst week.

02 / Two versions of next year

Pick one.

Nothing breaks in the version where you do nothing. That is what makes it easy to choose by accident.

With the system
  • The follow up happens the same day, every day, without you touching it.
  • Ads, email, and outreach run together and you can see what each one returned.
  • Someone asks AI who to see and your name is in the answer.
  • Your team spends the day with people instead of with admin.
  • You close the laptop at six and the business keeps working.
Without it
  • The follow up happens when you remember, which is Sunday.
  • You keep spending on marketing you cannot trace to a booking.
  • Someone asks AI who to see and it names three competitors.
  • Your best people spend their day on work a system should do.
  • The practice grows to the size of your calendar and stops.
03 / Who you are working with

I was the bottleneck too.

I am Melissa Goodwin. I spent twenty five years being the person everything routed through. Innovation lead at six health systems. Providence. Bon Secours Mercy Health. FMOLHS. Avera. Thirty six products to market. I know exactly what that costs, because I paid it.

So I went to work with the practices themselves. Hyperbarics. Functional medicine. Longevity clinics. Chiropractors. Pain centers. More than eighty health and wellness companies. A chemistry degree, a master's in technology, and a Bush Foundation Fellowship. I am not a strategist who hands you a deck. My team and I build it, and we run it.

Keep your people on the high touch, relational work.
Let robots do robot work.

This never replaces anyone. Your team is why people come back. We take the repetitive work off them so their whole day goes to the part only a person can do.

Twenty five years of work across health and wellness
04 / The plan

Three steps. One hour of your time.

You do not need another AI workshop. You need the job done. You answer questions about your own business for about an hour. We do everything after that.

Step one

Book the call

Thirty minutes. We find the one thing costing you the most time right now.

Step two

We build it

One session to capture your process and your voice. Then we build, and you review.

Step three

It runs without you

The work ships on schedule. You approve. You go do the part only you can do.

And here is what we agree to before anything is built
01It sounds like you. We capture your process and your language first. Nothing gets written before that.
02You approve everything. Nothing publishes in your name that you have not read.
03It does not stop when you do. A full clinic day, a vacation, a bad week. The work still ships on schedule.

“Will it still sound like me?”

That is the part we build first. Nothing gets written before we capture how you think and how you explain things. You stay the editor. You stop being the writer.

“Does this replace my team?”

No. Your team is why people come back. We take the reminders, the data entry and the chasing off them so their whole day goes to the part only a person can do.

“Do you touch our EHR?”

Never. We do not connect to, log into, or pull from it. Lead forms collect an email and a phone number, no health questions, routed to your marketing list only.

05 / What we do

Our Services.

Nobody is hiring a service list. They are hiring a change. A website people actually find. The name that shows up when someone asks AI. Less stress. Your nights and weekends back. A happier front desk. Start where the pain is. Every piece makes the next one work harder.

What you buy What it becomes What you get Automations & AI agents Growth AI visibility Builds & websites Video & podcast Business support One system. Your nights back Named in the AI answer Spend traced to a booking
What you get
Your nights back
Named in the AI answer
Spend traced to a booking
All out of one system.
What you buy
Automations & AI agents
Growth
AI visibility
Builds & websites
Video & podcast
Business support
01

Automations & AI Agents

The intake, the follow up, the reminders, the handoffs. Built to your process, not a template. Agents that do the work the way you would do it.

02

Growth

Paid ads, email, and outreach you can trace to a booking. We run the spend, catch the waste early, and show you what came back.

03

AI Visibility

Search handed back ten links and let people choose. An answer engine hands back one answer and names three sources. AEO, SEO, and the local signals underneath both, so you are one of the three.

04

Builds & Websites

Sites, landing pages, dashboards, internal tools. Fast, clear, and built to convert. Structured so search and AI can find you.

05

Video & Podcast

A filming day becomes an episode, a directory listing, and an asset people still find years later. Authority, not volume.

06

Business Support

Inbox, scheduling, cash visibility. The operational work that quietly eats your week, run by the system so you can lead.

06 / Built for you

Made to fit your practice.

Custom automations, builds, agents, and systems that meet your business where it is. Anyone can buy the tools. The work is knowing what to ask them, how to onboard them, and how to build something that still runs three months later.

Custom automations

The intake. The follow up. The reminders. Whatever currently lives in your head or your evenings.

AI dashboards

One live view across website, ads, outreach, and cash. Ours is called Atlas. Yours gets built to your service lines.

Internal tools

The report you actually trust. The tracker that replaces the spreadsheet. Built for how your practice runs.

Whatever is in the way

If the thing blocking your growth is not on this page, it is still probably buildable. That is the conversation.

07 / Where to start

Stop being the bottleneck. Start with one.

You do not need the whole system. You need the one thing eating your week to be gone. We build that first. You judge everything else on it.

The Bottleneck Build

One hour of your time. Then it runs without you.

The follow up that never goes out.
The intake that eats a morning.
The recall list nobody works.

You already know which one it is. You think about it in the car.

What you actually get
  • The bottleneck named out loud. Thirty minutes. You keep the answer whether you hire us or not.
  • One session, about an hour. That is your total time in this.
  • The build. Not a template, not a tool you have to learn. Built to how your practice actually runs.
  • Your approval before anything runs in your name. You stay the editor.
  • It keeps running. Through a full clinic day, a vacation, a bad week. We stay on it after launch.

Worst case, you spend an hour and walk out knowing exactly where your week is going. Best case, you get that hour back every week for the rest of the year.

08 / Proof

Proof, not promises.

Every agency says they are strategic. Here is what the work actually looks like when it is done right, and what it did.

340%
More consultations in six months.

No video, no ads, no distribution, and no real read on who they were talking to. We built all four.

Midwest Hyperbarics · Dr. Daniel Todd · Sioux Falls
1,500
New people on their list in twelve months.

Research first. Then custom video built for the ads, the automations behind the ads, and email and SMS sequences that sound like them. Aesthetics went from meaningless leads to real bookings.

Radiant Health & Hormone
A year of recordings is not an asset. A report is.

AMPO had the raw material. A year of recordings, fifty seven conversations, five hundred and sixty six pages of transcript. Nobody was ever going to read that. We did the synthesis, found the patterns that held across all of it, and wrote the report. Then we made that report the front door: the site is built around it, and automated outbound puts it in front of the nonprofits she actually serves. Not spray and pray.

How we work

You approve everything.

Nothing publishes in your name that you have not read. Early on we expect edits, because that is how the system learns your standard.

It does not stop when you do.

A full clinic day, a vacation, a bad week. The work still ships on schedule.

We say the hard thing.

If a piece is not returning, you hear it from us first, with what we want to do about it. We would rather lose a line item than have you quietly paying for something that is not moving.

09 / Dialed In Health

Come on the show. Be the name they already trust.

One conversation. We film it, publish it, build your episode page, and list you in the directory. It is the fastest way to become the name a prospect recognizes before the first call.

Why this is the easiest place to start

It costs you one conversation and no commitment. You end up with an episode, a page that ranks, and a directory listing your prospects can find.

10 / Questions

Everything owners ask before they start.

If your question is not here, it is the first thing we will cover on the call.

Getting started
What does an AI marketing agency actually do for a practice like mine?
Two things. We put AI on the repetitive work that eats your week, and we build the visibility that gets you found and trusted, including inside AI answers. The first hands you back hours. The second fills the schedule. Most practices need both, in that order.
Where should I start?
Wherever the pain is loudest. For most owners that is one automation, usually the follow up that never happens or the intake that eats a morning. It is the fastest thing to feel, and the hours it frees are what make everything after it possible.
How much of my time does this take?
About an hour in the first week, to capture your process and how you talk. After that it is review time only, usually under thirty minutes a week. If a system needs constant input from you, we built it wrong and we will rebuild it.
Do I need to understand AI to work with you?
No. You need to know your business. We handle the rest, and we do not make you learn a tool to get value out of it. Nothing we build requires you to log into something new unless you want to.
What happens on the scope call?
Thirty minutes. We ask what your week actually looks like, where the work piles up, and what happens to a new lead today. You leave knowing the one thing costing you the most time, whether or not you hire us. No deck, no pitch.
Your voice and your control
Will it still sound like me?
Yes, and that is the part we build first. Before a word gets written we capture how you think, how you explain things, and the things you would never say. You approve everything before it goes out. You stay the editor, you stop being the writer.
What if I hate something you made?
You say so and it does not ship. Nothing publishes in your name that you have not read. Early on we expect edits, because that is how the system learns your standard. After the first few rounds the edits mostly stop.
Does this replace my front desk or my team?
No. Your team is why people come back. We take the repetitive work off them, the reminders, the data entry, the chasing, so their whole day goes to the part only a person can do. Keep your people on the relational work. Let robots do robot work.
Is this just AI writing things and hoping?
No. A person scopes it, a person reviews it, and you approve it. AI does the volume. Judgment stays human, because in health and wellness judgment is the product and getting it wrong in public is expensive.
What we actually do
What kinds of automations do you build?
The work that currently lives in your head or your evenings. New lead follow up, intake and paperwork, appointment reminders and recalls, review requests, referral handoffs, reporting that assembles itself. We build to your process, not to a template.
Do you run paid ads, or only build?
We run them. Paid ads, email, and outreach, managed together so they are not three disconnected spends. You see what each one returned and we catch waste early rather than at the end of the quarter.
What is answer engine optimization, and how is it different from SEO?
SEO is whether you rank in a list of links. AEO is whether you get named inside an answer. Search returns ten results and lets someone choose. An answer engine returns one answer and names two or three sources. Different work, and most of it happens off your own website.
Is that just schema markup?
No, and anyone selling it that way is selling the cheapest part. Ahrefs tested 1,885 pages in 2026 and found adding schema produced no measurable lift in AI citations. We ship schema on every page because entity clarity matters, but what moves the number is earned authority and content a machine can lift cleanly.
Can you work with the website I already have?
Usually yes. We work across Squarespace, WordPress, Wix, Showit, and Webflow. If the current site is fighting you, we will say so and price a rebuild separately rather than quietly doing it.
Do you do social media?
We can, and it is not what we lead with. Social is a distribution channel for work that already exists, not a strategy on its own. If your growth depends on posting more, we would rather fix the thing underneath it first.
Results and reporting
How long until I see results?
Automations pay back inside the first month, because the hours come straight off your calendar. Ads and outreach show movement in weeks. AI citations take about ninety days and then compound. Anyone promising you AI citations in thirty days is guessing.
How do you measure it?
Booked consultations and revenue, not impressions. For visibility we re-run the prompts your buyers actually type across every major engine each month and show you the answers, with your name in them or not. If we cannot show you a citation, we do not claim one.
What if it does not work?
You will know early, because you see the same numbers we do. If a piece is not returning, we say so and we change it or stop it. We would rather lose a line item than have you quietly paying for something that is not moving.
Privacy and compliance
Do you touch our EHR?
No. We do not connect to, log into, or pull from your EHR. Lead forms collect an email and a phone number only, with no health questions, and they route to your marketing list, never into a clinical system.
How do you handle privacy on a healthcare site?
We do not track protected health information and we do not install Meta pixels on health and wellness sites. Analytics is standard GA4. Our research tools install nothing on your site. Where a BAA is appropriate, we sign one before any work begins.
We do not call the people we serve "patients." Does that matter?
It matters to us. We write in your language, not a template's. Clients, members, guests, riders. Whatever you actually say in the room is what shows up on the page, and we will ask before we assume.
Working together
What kinds of practices do you work with?
Functional medicine, chiropractic, physical therapy, hyperbarics, longevity clinics, pain centers, and independent practices. More than eighty health and wellness companies so far. If you sell expertise and trust rather than volume, you are the right fit.
Do you work outside the upper Midwest?
Yes. We are in Sioux Falls and roughly half the work is remote, including clients on the coasts. Local signals still matter for local searches, so we handle your Google Business Profile and directory presence wherever you are.
What does it cost?
It depends on what you actually need, so we scope it on the call and quote it in writing. We do not run fixed packages, because a chiropractor with one location and a functional medicine practice with four do not need the same thing and should not pay the same price.
Start here

Take a breath. Go do the part only you can do.

Thirty minutes. We find the one thing costing you the most time, and you leave knowing what it is whether or not you hire us. Your process, your rules, your voice, start to finish.

Book a scope call Sioux Falls, South Dakota. Working nationally.